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Culture Campaign Thesis Project

文化运动主题设计项目 – “56”个民族

 

Graphic design, illustration, Website, Identity

平面设计,插画,网站,品牌视觉识别设计

 

China has 1.4 billion people, but very few knew they're formed of 56 ethnic groups. 92% of the entire population are from the one majority group - Han Zu, while the rest 55 falls into the 8%. People seem to forget how beautiful and important that 8% is, but what makes China beautiful should be all of them together.

 

This project I created is a showcase of the entire 56 cultures of their costume, food, dress, instrument, through all kinds of media & forms, such as postage stamps, postcards, catalog books, and websites.  

 

 

中国有14亿人口,但是世界上很少的人了解她其实是由56个民族组成。92%的人口全部来源于一个民族-汉族,而剩下的55个民族仅仅只有总人口的8%。

人们开始逐渐忘却这8%的美丽与重要性,但是中国为什么有今天美丽的中国文化,是因为有所有的民族在一起。

 

我创造这个设计项目就是为了让更多人能了解到自己不了解的那部分中国文化。通过邮票、明信片、书籍、网站等形式展现出56个民族的风采。

Postage Stamps

邮票设计

 Postage stamps are ordered by population

 邮票顺序按照人口数量排序

Playing Cards

扑克牌设计

 Postage stamps are ordered by population

 邮票顺序按照人口数量排序

Postcard

明信片设计

Each postcard depicts a special feature custom of that group. Such as fabric patterns, famous dishes, costumes, instruments, languages...etc.

每张明信片描绘了对应民族的一个民族特色。好比布料纹理、特色小吃、
特色服饰、乐器、文字等等。

Catalog 

​介绍书

The catalog is focused on the top 4 groups on the population list. Each group has an opening spread with an introduction and followed with few pages of its special culture feature.

​介绍书重点描绘了4个人数最多的民族。每个民族包含一页开头介绍页和几页具体民族特色特点描绘页。

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Identities

品牌视觉识别设计

More Layout Design Project

​更多排版设计项目

MUJI

Catalog Design, Website Design

Fortune Magazine

​财富杂志

Editorial Design

Money Magazine

​财金杂志

Editorial Design

More Fun Project

​更多有趣的设计项目

Nutrition Packaging Design

营养类包装设计

Rave Pack

 

First Hot Air Balloon Launch Party 

Invitation Design

​人类历史首次热气球升天排队邀请函设计

Invitation Design, Illustration

​Death Bomb

鸡尾酒包装设计 - 概念

Liquor Packaging Design - Concept