Good Fortune - New Year Gift Box
好彩头·新春福饼礼盒
Packaging Design,Product Desin
The Lunar New Year is a big holiday in Chinese culture. Good Fortune new year gift box is specifically designed for greeting loved ones on this special holiday.
The outside packaging is designed and inspired by a historic dress that was normally worn by female opera characters or brides as a gorgeous wedding dress.
Before you open the box, you can see the shoulder and collar decoration piece, after you open it, there are the fabulous double flipped sleeves that are fully decorated with flowers, patterns, and such.
The eight desserts also have a good meaning behind the design. In Chinese culture, there are eight different kinds of fortune that people wish to get: "fortune, prosperity, longevity, happiness, wealth, knowledge, luck, children". All the desserts' shapes are designed related to each meaning.






